INVEST IN CANADA - CREATIVE DIRECTOR
Develop and execute creative concepts to promote and attract foreign direct investment into Canada through global events such as the Paris Air Show, the Milken in Beverly Hills, and Toronto’s Collision tech conference. Oversee brand development and creative production of marketing materials, including copy and layout. Design cross-channel creative assets to maximize exposure. Review all production materials on key projects and provide signature authority; manage operational, strategic, and administrative functions.
Conceived, designed, and led execution of Canadian Pavilion at Collision 2019, engaging 15 key delegates and over 1,500 attendees from 13 countries, earning praise from industry leaders such as Cushman Wakefield, EY, KPMG, and Thomson Reuters, and achieving social media engagement from such individuals as the Canadian Prime Minister, Justin Trudeau.
Developed new promotional material to significantly extend brand outreach and drive foreign investment.